Carlos Cristerna, director of our Rad Lab, recently spoke with Bisnow to share his thoughts on how real-time technology is transforming commercial real estate marketing.

Property renderings could soon look a lot like a video game.

For years, game developers have created engaging experiences through virtual worlds. Now, real estate developers and architects are taking a similar approach as they look to create rendering experiences for potential tenants and renters.

“In a video game, where you’re moving around a character, or controlling a world or environment, all of that is being presented to you at your command,” Neoscape principal Carlos Cristerna said. “Real-time is how these video games get made, but it’s a brand-new delivery method for the commercial real estate industry that we are actively exploring.”

Keep reading the full article from Bisnow here.

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