Introducing Halcyon

When Greenfield Partners purchased a long-vacant lot with plans to develop an apartment building in downtown St. Petersburg, they approached us to create a compelling and inspiring brand to help the building achieve its full potential as the luxury rental residence of choice. We were tasked with selecting an address, adopting a name, and developing an inspiring brand platform to illustrate this yet-to-be-built residential building. The brand identity and its serene color palette conveys an atmosphere of effortless elegance, drawing on the natural beauty of St. Petersburg and its refreshing simplicity.