Project
Northbrook Court
Client
Brookfield Properties
Location
Chicago, IL
Services
Brand Strategy & Identity, Renderings, VR, Film, Property Website, Interactive Leasing App, Property Book
Northbrook Court
Creating a Place
of Wonder & Delight
Dramatic transformation is kind of our thing, which is why we were excited to partner with Brookfield Properties to reposition Northbrook Court — a regional luxury shopping center in the North Shore of Chicago slated to undergo a complete metamorphosis in the coming years. Our challenge was to develop an integrated marketing program to support both the leasing process and future consumer-facing communications while the mall continues to operate during construction.
“Neoscape’s immersive and collaborative approach allowed us to harness cross-functional dialogue between our development, leasing, and marketing teams. From that conversation, they were able to craft a strategy and suite of materials that elegantly balanced our B2B and B2C marketing needs.”
~ Katie Boogher, Director B2B Marketing, Brookfield Properties
Come on a Journey
of Curious Curiosities
The first film for Northbrook Court leveraged mystery by partially revealing iconic elements of the development vision. In doing so, the film evokes a sense of curiosity and desire to learn more about what the future holds for this exciting transformation.
Watch the Film
A Branding
Balancing Act
Our branding approach required a careful balance between the often diverging needs of Brookfield’s B2B and B2C audiences while embracing a spirit of discovery across all touchpoints.
Be a Part
of the Tea Party
The immersive 360-degree, 3D rendering of the development allows users to feel as if they’ve been dropped into the Northbrook Court wonderland on a gorgeous spring day.
Take the Tour
Follow Us Down
the Rabbit Hole
The website was designed to capture the feeling of wonder evoked by the initial film and the brand as a whole. Users experience the thrill of discovery as they navigate through the site, drawn in by questions, hints, and a dreamy color palette.
Magic at
Your Fingertips
A bespoke mobile application gives the development and leasing teams on-demand access to rich, data-driven interactive content for use in one-on-one and large group presentations.
Conclusion
At the end of the day, we were able to craft a solution that met Brookfield’s business needs and connected with the end-user at an emotional level. We successfully leveraged and integrated many of Brookfield’s existing platforms (CRM’s, CMS’s, etc), particularly with the website and iPad app, to create a cohesive campaign that highlighted the project in a unique and fantastical way.
Team
Brookfield Properties
Services
Brand Strategy & Identity, Renderings, VR, Film, Property Website, Interactive Leasing App, Property Book
Website