When Greenfield Partners purchased a long-vacant lot with plans to develop an apartment building in downtown St. Petersburg, they approached us to create a compelling and inspiring brand to help the building achieve its full potential as the luxury rental residence of choice. We were tasked with selecting an address, adopting a name, and developing an inspiring brand platform to illustrate this yet-to-be-built residential building. The brand identity and its serene color palette conveys an atmosphere of effortless elegance, drawing on the natural beauty of St. Petersburg and its refreshing simplicity.

Captivate the Imagination
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