Walpole Outdoors approached Neoscape to refresh its brand identity and messaging for new generations of customers, while maintaining the company’s longstanding reputation for premium quality and artistry. The resulting brand was rolled out through both high-touch and digital deliverables, preparing Walpole for its next era of success.
users reached via social media ads yearly
social media audience across channels
leads from social media year-over-year
Our enhancements to the Walpole brand took place while simultaneously delivering Walpole’s annual mailer on an aggressive timeline. We then carried these updates across social media, a sell sheet, postcards, and more, telling a fresh and cohesive story to convert leads.
For decades, Walpole Outdoors has represented the best of elevated outdoor living. To capture the next generation of outdoor lovers and showcase both ready-to-buy and customizable projects, Walpole needed a brand that could convert leads through both high-touch deliverables and e-commerce environments designed to attract a younger audience.
Neoscape created a scalable social system to support Walpole’s seasonal priorities, bolstering sales by using key social platforms to improve product visibility, without ever losing an aspirational tone. Our teams worked closely with Walpole to perfect an iterative creative process, creating organic and paid social media campaigns, and implementing platform-specific content strategies for Instagram, Facebook, LinkedIn, and Pinterest.
Neoscape redesigned Walpole’s annual content mailer as the cornerstone of the brand’s updated visual identity, modernizing typography, color usage, and visual tone. Messaging received a refresh as well, finding a clear, modern tone to complement the brand’s timeless sensibility. Once aligned upon, these creative choices were carried across social media and other touchpoints to prioritize alignment between the catalog and the brand’s digital expression.
Brand Identity & Messaging Refresh, Mailer, Print Ads, Sell Sheet, Postcards, Graphic Design, Social Media Ads, Social Media Management
