Outdoor concert gathering at The Green with diverse crowd seated near modern glass building

The Green at 320

Give it up for The Green

The Green at 320, Chicago’s largest privately owned park, called for a brand that caught eyes and attracted visitors, from office workers grabbing a coffee to friends looking for a free yoga class. Since The Green’s inaugural summer in 2023, we’ve partnered with Riverside to help establish and evolve its identity as a downtown nexus of activity. Now, The Green at 320’s a household name, with a highly engaged social media audience of over 10K followers, and the foot traffic to match.

Reinvigorating the West Loop

The COVID-19 pandemic left parts of Chicago’s West Loop far quieter than in previous years. The Green at 320 was designed to reactivate this downtown landscape, creating a magnetic new destination for shared experiences, branded partnerships, and more.

Aerial view of The Green at 320 showing landscaped park, bike lanes, and active pedestrian scene
Smartphone displaying The Green app surrounded by event-themed Instagram post mockups and blue butterfly

Growing real-world connections through digital strategy

Hand holding brochure promoting The Green at 320, with blooming flowers and lawn in background
Hands on laptop keyboard editing promotional flyer for The Green event giveaway campaign
Two women with branded tote bags sitting at red metal table chatting during farmers market event

While we’ve created everything from print brochures to a dedicated website for The Green, our favorite seeds have been planted through this project’s robust digital marketing efforts. For almost three seasons, social media campaigns have built excitement around events at The Green, like Movie Night at The Green and The Farmer at The Green, leading to many events selling out. Strong SEO and newsletters have also contributed to a 250% increase in website audience size.

Urban park gathering with white tents, people relaxing on lawn surrounded by city buildings
Folded promotional brochure advertising Chicago's Green at 320 seasonal activities and vendors
Aerial view of The Green at 320 with crowds enjoying sunny day in circular city park
Overhead view of person using Canva on laptop to create digital flyer for The Green
Tote bag with vegetables branded “The Farmer at The Green” held by person in orange dress
People relaxing on benches and lawn outside Union Station near The Green at 320 entrance

Placemaking with our PR partners

Neoscape and our clients collaborated with local PR expert Liz Kores to spotlight The Green through highly successful influencer partnerships and local news coverage. By amplifying these PR efforts on social media, we garnered a reach of over half a million. Talk about being in the green.

  • 1,000%

    increase in traffic 2022 vs 2023

  • 2.3M+

    social media audience

  • 1.6M

    broadcast audience

Brand Design, Website Development, SEO, Social Media, Email Marketing

  • Riverside Investment & Development
  • CBRE

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