Project
The Archer Residences

Client
CCM

Location
Beacon Hill, Boston

Services
Strategy, Branding, Positioning, Messaging, Identity, Look Book, Brochure, Website, Renderings, Film, Photography, Ad Campaign, iPad App, Sales Center Activation

The Archer

Beacon Hill Beckons

The Archer Residences is a first of its kind in Beacon Hill: a collection of bespoke condominium homes with a full-service experience. Instead of relying on the traditional Beacon Hill look and feel, we created a contemporary, boutique hotel vibe to spotlight a new perspective on this quintessentially Boston lifestyle.

“The Archer brand was designed to create a feeling of boutique hospitality and position the residences as an entirely new category of Beacon Hill living.”

~ Rita Ferreira, Art Director, Neoscape

Life in Style, with a Twist

The modern identity, a twist on the classic monogram, embraces the essence of boutique hospitality with fresh details that evoke the indulgence of full service luxury living.

Life’s Rich Pattern

From herringbone and chevron patterns to gilded page edges and hand drawn sketches, the print piece is a storybook tale of modern luxury nestled on the top of Beacon Hill.

Won’t You Be My Neighbor?

The building is presented as a series of styled tableaus that invite the viewer to step right into their new home. Imagery is airy, modern, and inviting.

Freshness of Mind,
Lightness of Spirit

Classic beauty on the outside,
modern sophistication on the inside.

Team

CCM
Advisors Living
The Architectural Team, Inc.
Copley Wolff
LDa

Services

Strategy, Branding, Positioning, Messaging, Identity, Look Book, Brochure, Website, Renderings, Film, Photography, Ad Campaign, iPad App, Sales Center Activation

Website

Awards

Graphic Design USA Award Winner – Website
Graphic Design USA Award Winner – iOS App