Alexander Court is a landmark office tower project, joining a new and an existing building together with a beautiful, 12-story central atrium (designed by Pelli Clarke Pelli). To tell the story of this modern office showpiece, Neoscape designed a powerful campaign that connected with the core audience through understated elegance and sophistication.
To create a package that was perfectly tailored for the audience, Neoscape gathered insights on their needs, interests, and preferences. Ultimately, the team used a premium consumer branding approach to create bespoke materials like this video.
In the age of digital content, the impact of an analog encounter shouldn’t be underestimated. For the Alexander Court lookbook, high-end production finishes raised it from a simple book to a piece of art, elevating the entire campaign.
Our multi-sensory approach wasn’t limited to the analog world. Digital renderings and a virtual reality app allowed prospective tenants to imagine themselves in the 12-story atrium, walking through the space and creating their own journey through the building.
Elegant and simple, the website translates the premium content into a compelling digital experience.
lease signed by Akin Gump
lease signed by Bates White
lease signed by Cornerstone Research
Branding, Positioning, Messaging, Visual Identity, Renderings, Film, VR, Book, Website
