Alexander Court


Rockrose Development Corp.


Washington, D.C.


Branding, Positioning, Messaging, Visual Identity, Renderings, Film, VR, Book, Website


Elegant Impact

Alexander Court is a landmark office tower project, joining a new and an existing building together with a beautiful, 12-story central atrium (designed by Pelli Clarke Pelli). To tell the story of this modern office showpiece, Neoscape designed a powerful campaign that connected with the core audience through understated elegance and sophistication.

The spectacular marketing materials have been a significant part of our success in getting interest from potential tenants and ultimately securing an anchor lease with Akin Gump.

~ Will Stern, Avison Young

Getting to Know You

To create a package that was perfectly tailored for the audience, Neoscape gathered insights on their needs, interests, and preferences. Ultimately, the team used a premium consumer branding approach to create bespoke materials like this video.
Watch the Film

The Medium is the Message

In the age of digital content, the impact of an analog encounter shouldn’t be underestimated. For the Alexander Court lookbook, high-end production finishes raised it from a simple book to a piece of art, elevating the entire campaign.

Ignite the Imagination

Our multi-sensory approach wasn’t limited to the analog world. Digital renderings and a virtual reality app allowed prospective tenants to imagine themselves in the 12-story atrium, walking through the space and creating their own journey through the building.
Experience the Virtual Reality

A Site of Distinction

Elegant and simple, the website translates the premium content into a compelling digital experience.
Visit the Website

185K SF

lease signed
by Akin Gump

84.3K SF

lease signed by
Bates White

43K SF

lease signed by
Cornerstone Research


Rockrose Development Corp.
Pelli Clarke Pelli Architects
Avison Young


Branding, Positioning, Messaging, Visual Identity, Renderings, Film, VR, Book, Website




Graphic Design USA Award Winner – Website
Graphic Design USA Award Winner – Brochure