The Campaign for NewYork-Presbyterian

For every future, a story to inspire

NewYork-Presbyterian (NYP) is one of the nation’s most prestigious healthcare institutions, serving millions of patients each year across its network of hospitals and care centers. In 2025, NYP launched For Every Future, a $2 billion fundraising campaign to support the talent, technologies, and facilities shaping the future of care. To create the campaign’s emotional centerpiece, NYP turned to Neoscape, building on more than a decade of collaboration. Together, we crafted a cinematic narrative that captures both the scale of the institution’s vision and the humanity at its core.

Turning vision into resonance

From the beginning, our goal was clear: inspire potential donors to join the cause, showcase NYP’s leadership in medical innovation, and highlight how investments in facilities, physician support, and technology directly impact patients’ lives. The challenge lay in striking the right balance, weaving together innovation and compassion in a way that resonated with high-level donors and broader audiences alike.

Designing the heart of the campaign

From concept through delivery, Neoscape partnered closely with NYP leadership and stakeholders to craft a story that could move audiences to action. It began with the script, an intentional narrative that voiced the campaign’s vision: supporting physicians, advancing innovation, and building state-of-the-art facilities that expand access to care. From there, we developed concept art, treatments, and storyboards to translate those words into cinematic visuals. Our team managed every stage of production and post-production to ensure cinematic quality, while refining details to align seamlessly with the campaign’s branding and messaging.

Watch the film

$2 billion

fundraising goal
4-year

campaign
10 years

of partnership with Neoscape

The power of film in fundraising

The finished film became a cornerstone of the For Every Future campaign, anchoring donor outreach, high-profile events, and campaign communications. By blending cinematic visuals with heartfelt storytelling, the piece inspired, galvanized, and helped drive momentum for one of the largest fundraising initiatives in NYP’s history, reinforcing the hospital’s leadership in healthcare innovation and its commitment to transforming care for generations to come.

Services

Film

Team