Project
The Archer Residences
Client
CCM
Location
Beacon Hill, Boston
Services
Strategy, Branding, Positioning, Messaging, Identity, Look Book, Brochure, Website, Renderings, Film, Photography, Ad Campaign, iPad App, Sales Center Activation
The Archer
Beacon Hill Beckons
The Archer Residences is a first of its kind in Beacon Hill: a collection of bespoke condominium homes with a full-service experience. Instead of relying on the traditional Beacon Hill look and feel, we created a contemporary, boutique hotel vibe to spotlight a new perspective on this quintessentially Boston lifestyle.
“The Archer brand was designed to create a feeling of boutique hospitality and position the residences as an entirely new category of Beacon Hill living.”
~ Rita Ferreira, Art Director, Neoscape
Life in Style, with a Twist
The modern identity, a twist on the classic monogram, embraces the essence of boutique hospitality with fresh details that evoke the indulgence of full service luxury living.
Life’s Rich Pattern
From herringbone and chevron patterns to gilded page edges and hand drawn sketches, the print piece is a storybook tale of modern luxury nestled on the top of Beacon Hill.
Won’t You Be My Neighbor?
The building is presented as a series of styled tableaus that invite the viewer to step right into their new home. Imagery is airy, modern, and inviting.
Freshness of Mind,
Lightness of Spirit
Classic beauty on the outside,
modern sophistication on the inside.
Team
CCM
Advisors Living
The Architectural Team, Inc.
Copley Wolff
LDa
Services
Strategy, Branding, Positioning, Messaging, Identity, Look Book, Brochure, Website, Renderings, Film, Photography, Ad Campaign, iPad App, Sales Center Activation
Website
Awards
Graphic Design USA Award Winner – Website
Graphic Design USA Award Winner – iOS App
Graphic Design USA Award Winner – Brochure
Indigo Design Award Winner – Integrated Graphic Design
Global Trend Marketing Award Winner – Integrated Campaign