Ryan Field at Northwestern University

Unveiling the largest college stadium project in the U.S.

Ryan Field at Northwestern University is an $850 million project bringing a competitive, cultural, and civic asset to all of Evanston and Chicago, and a new era of competition to Big 10 football. To launch this campaign, Ryan Sports Development partnered with Neoscape to create a cinematic film that showcases the future Ryan Field experience, blending architecture and atmosphere into one awe-inspiring environment. From scriptwriting, 3D visualization, animation, audio design, and color grading to final mastering for presentations, our team was responsible for helping Ryan Sports Development generate donor interest and significant buzz across university and media channels.

Capturing the past, present, and future of Ryan Field

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This venue celebrates 130 years of Big 10 football and deserved a film that could speak to generations of Northwestern fans. Our team was determined to honor all that’s come before, drawing on archival footage and time-honored traditions, while inviting fans into what’s next in an exciting way. Custom 3D visualization and animation spotlight the engineering marvel that is the future Ryan Field and how these details ultimately impact the fan experience, improving sightlines, comfort, and accessibility.

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Neoscape played an integral role in bringing the bold new vision for Ryan Field to life. The design and storytelling allowed us to showcase the stadium’s reimagined future in a way that resonated with our community and stakeholders. Their collaborative approach, creative vision, and attention to detail made them an invaluable partner throughout this project. We highly recommend Neoscape to any organization looking to bring an ambitious vision to life.
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Pat Ryan Jr., CEO Ryan Sports Development

For gameday and beyond

Ryan Field will support the community year-round, hosting concerts, festivals, and gatherings as well as Northwestern Wildcat games. This film brings all these use cases to life, utilizing elements such as music, motion, camera angles, and tone to convey a holistic human experience within the built environment. The areas surrounding the field are rendered in stunning detail, featuring local restaurants, premium clubs, and more.

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Film

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