Project
Northbrook Court
Client
Brookfield Properties
Location
Chicago, IL
Services
Brand Strategy & Identity, Renderings, VR, Film, Property Website, Interactive Leasing App, Property Book
Northbrook Court
Something Remarkable
Is Happening Here
Dramatic transformation is kind of our thing, which is why we were excited to partner Brookfield Properties to reposition Northbrook Court — a regional luxury shopping center in the North Shore of Chicago slated to undergo a complete metamorphosis over the coming years. Our challenge was to develop an integrated marketing program to support both the leasing process and future consumer-facing communications while operations of the mall continue through construction.
The initial deployment featured a website for public access, as well as a bespoke interactive iPad application for use by the leasing team in private presentations. Neoscape also developed a suite of evocative visuals, including renderings, a virtual reality experience, and film to highlight the future vision across all digital and print applications.
A Thoughtful Balance
Our branding approach required carefully balancing between the often diverging needs of B2B and B2C audiences, while embracing a spirit of discovery across all touchpoints.
Rendering Wonder and Delight
The immersive 360-degree, 3D rendering of the development allows users to feel as if they’ve been dropped into the Northbrook Court wonderland on an almost unbelievably gorgeous spring day.
Take the Tour
Perfectly Positioned
The website was built to capture the feeling of wonder and curiosity evoked by the initial film and the brand overall. Users experience the thrill of discovery as they navigate through the site, drawn onward by questions, hints, and a dreamy color palette.
The Vision at Your Fingertips
A bespoke mobile application continues to give the development and leasing teams on-demand access to rich, data-driven interactive content for use in one-on-one and large group presentations.
Team
Behring Companies
Lincoln Property Company
Solomon Cordwell Buenz (SCB)
CBRE
Services
Identity, Brand Strategy, Marketing Film, Renderings, 360 Panoramic Renderings/VR, Drone, Green Screen, Helicopter Shoot