Project
Hudson Yards
Client
Related
Location
New York, NY
Services
Marketing Films, Renderings, Animations, Experiential Digital Environments, Projection Mapping
Hudson Yards
The Sky’s the Limit
at Hudson Yards
Every now and then, a truly one-of-a-kind assignment comes along – one that gives us the opportunity to create revolutionary work. In 2018, we were approached by a longtime client, real estate developer Related, to create marketing materials for Hudson Yards, a mixed-use development on Manhattan’s West Side and one of New York City’s most iconic new projects. What started as a visualization exercise led to Neoscape’s greatest undertaking to date, a collection of immersive multimedia content to support Hudson Yards’ sky-high experience.
“We could have selected no greater partner than Neoscape to help bring this vision to life. Their creative abilities, passionate and dedicated team members, relentless problem solving, and commitment to excellence set a new standard for others to be measured by.”
~ Michael P. Gilbane, Vice President, Related Companies
A Glimpse into the Peak
We also produced a series of images for Peak, an upscale restaurant and bar just above the sky deck. Ahead of the grand opening, our 3D team created breathtaking imagery that captured the stunning aesthetic of and views from the space.
Taking the Experience
to the Next Level
As we prepared the pre-launch materials, we were invited by Related to submit a proposal for additional multimedia content across several Hudson Yards experiences. While this was a first-of-its-kind project for Neoscape, we knew we were up for the challenge, and Related agreed – awarding Neoscape the most technically-challenging content to develop.
Going on a Journey to Edge
Our greatest undertaking was ‘Journey to Edge,’ an immersive elevator experience which – using 4k projection-mapped animations – tells the story of Edge as visitors take the 1,000-foot trip up to the sky deck and back down. LAB at Rockwell Group led the design of the exhibit while we rounded out the experience with a series of bas relief projections and a fan projection that play before visitors enter the elevator, telling the story of Hudson Yards’ core principles and outlining technical aspects of how the development was built.
Watch the Film
The New Gold Standard
This project was unprecedented in its scale and scope. Over the course of two years, every studio contributed their time, effort, and creativity. We worked with some incredible partners, including Mousetrappe, Eventscape, Yessian, Diversified, and LAB at Rockwell Group, to create a cohesive and truly one-of-a-kind, fully immersive experience. In the end, the convergence of technique, technology, and the right client enabled us to translate this unique assignment into one of Neoscape’s greatest successes.
Take a trip up to Edge and see for yourself how the vision came to life!
Team
Related, Lab at Rockwell Group, Mousetrappe, Eventscape, Yessian, Diversified
Services
Marketing Films, Renderings, Animations, Experiential Digital Environments, Projection Mapping
Learn More About Edge