Sunrise view of Edge’s sky deck with Manhattan skyline and Hudson River in the background

Hudson Yards

The sky's the limit at Hudson Yards

Every now and then, a truly one-of-a-kind assignment comes along – one that gives us the opportunity to create revolutionary work. In 2018, we were approached by a longtime client, real estate developer Related, to create marketing materials for Hudson Yards, a mixed-use development on Manhattan’s West Side and one of New York City’s most iconic new projects. What started as a visualization exercise led to Neoscape’s greatest undertaking to date, a collection of immersive multimedia content to support Hudson Yards’ sky-high experience.

“

We could have selected no greater partner than Neoscape to help bring this vision to life. Their creative abilities, passionate and dedicated team members, relentless problem solving, and commitment to excellence set a new standard for others to be measured by.

”
Michael P. Gilbane Vice President, Related Companies

Teasing
what's
to
come

Neoscape
was
initially
tapped
to
create
a
film
and
series
of
images
for
the
highly-anticipated
opening
of
Edge,
the
highest
outdoor
sky
deck
in
the
Western
Hemisphere.
Our
challenge:
tease
Edge
without
revealing
the
full
experience
to
come.

Watch teaser film

A
glimpse
into
the
Peak

Fine dining at Peak with a moonlit city view and elegantly set tables for an exclusive experience
Modern chandelier lighting over a refined dinner setup with an aerial view of Manhattan
Cocktail lounge at Peak, featuring elegant seating, a stocked bar, and panoramic city vistas
Live musicians performing inside Peak restaurant with floor-to-ceiling windows overlooking the Hudson River
Elegant dining setup at Peak restaurant, featuring a candlelit ambiance and stunning city views
A stylish event space at Peak with soft lighting, plush seating, and floor-to-ceiling windows

We
also
produced
a
series
of
images
for
Peak,
an
upscale
restaurant
and
bar
just
above
the
sky
deck.
Ahead
of
the
grand
opening,
our
3D
team
created
breathtaking
imagery
that
captured
the
stunning
aesthetic
of
and
views
from
the
space.

The Edge’s triangular design and glass balcony overlooking the Empire State Building at night

Taking
the
experience
to
the
next
level

As
we
prepared
the
pre-launch
materials,
we
were
invited
by
Related
to
submit
a
proposal
for
additional
multimedia
content
across
several
Hudson
Yards
experiences.
While
this
was
a
first-of-its-kind
project
for
Neoscape,
we
knew
we
were
up
for
the
challenge,
and
Related
agreed
–
awarding
Neoscape
the
most
technically-challenging
content
to
develop.

Future of Hudson Yards

Watch the clip

Sustainability animation

Watch the clip

Fan animation

Watch the clip

Future of Hudson Yards

Watch the clip

Sustainability animation

Watch the clip

Fan animation

Watch the clip

Going
on
a
'Journey
to
Edge'

Visitors engaging with illuminated vertical displays in a dark, reflective immersive exhibit
Guests walking through a digital corridor with a futuristic subway projection on the walls
visitors interacts with an educational wall display featuring glowing plant roots and soil
Visitors standing in line at Rockefeller Center with a digital timeline displayed overhead
Guests walking into Edge’s entrance, welcomed by a smiling staff member in uniform

Our
greatest
undertaking
was
‘Journey
to
Edge,’
an
immersive
elevator
experience
which
–
using
4k
projection-mapped
animations
–
tells
the
story
of
Edge
as
visitors
take
the
1,000-foot
trip
up
to
the
sky
deck
and
back
down.
LAB
at
Rockwell
Group
led
the
design
of
the
exhibit
while
we
rounded
out
the
experience
with
a
series
of
bas
relief
projections
and
a
fan
projection
that
play
before
visitors
enter
the
elevator,
telling
the
story
of
Hudson
Yards’
core
principles
and
outlining
technical
aspects
of
how
the
development
was
built.

Watch the film

Rounding
out
the
experience

As
visitors
wrap
up
their
journey
to
Edge,
a
second
immersive
elevator
ride
soars
through
Hudson
Yards.
Riders
fly
over
the
New
York
City
Highline
before
landing
at
Vessel,
a
Hudson
Yards
landmark.
It’s
a
trip
almost
as
exhilarating
as
Edge
itself.

Watch the film

The
new
gold
standard

This
project
was
unprecedented
in
its
scale
and
scope.
Over
the
course
of
two
years,
every
studio
contributed
their
time,
effort,
and
creativity.
We
worked
with
some
incredible
partners,
including
Mousetrappe,
Eventscape,
Yessian,
Diversified,
and
LAB
at
Rockwell
Group,
to
create
a
cohesive
and
truly
one-of-a-kind,
fully
immersive
experience.
In
the
end,
the
convergence
of
technique,
technology,
and
the
right
client
enabled
us
to
translate
this
unique
assignment
into
one
of
Neoscape’s
greatest
successes.

Take
a
trip
up
to
Edge
and
see
for
yourself
how
the
vision
came
to
life!

Visitors enjoying a unique perspective on Edge’s transparent floor, floating above New York
A couple chatting with a bartender at Edge’s sky-high bar, overlooking the city skyline
Visitors standing on Edge’s outdoor platform, admiring a wide-angle view of Manhattan

Marketing Films, Renderings, Animations, Experiential Digital Environments, Projection Mapping

  • Related
  • Lab at Rockwell Group
  • Mousetrappe
  • Eventscape
  • Yessian
  • Diversified

See
other
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Ba Dai Tou

Mixed-Use Explore project
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