Aviator House

A departure from the ordinary

National Real Estate Advisors approached Neoscape to brand and launch one of DC’s most distinctive adaptive reuse projects: the conversion of 1625 Massachusetts Avenue, the former headquarters of the Air Line Pilots Association, into a 157-unit luxury residential community in Dupont Circle. One of the first large-scale office-to-residential conversions under the District’s Housing in Downtown initiative, the project demanded a brand that could honor a singular building history while competing in one of DC’s most crowded multifamily markets.

“

We’ve worked with Neoscape on half a dozen residential projects, and Aviator House is some of the best work we’ve done together. Converting the former Air Line Pilots Association headquarters into luxury residences required a brand that could honor the building’s heritage while speaking to a discerning modern audience. They nailed it.

”
Jill Asher, Director, Marketing and Communications National Real Estate Advisors (NREA)

Where heritage meets home

The brand strategy started with a half-century of aviation history baked into the building’s DNA. But the goal was never nostalgia. Neoscape channeled the confidence and romance of aviation’s golden age into a modern residential identity, landing on “Aviator House” as a name that pays tribute to the building’s roots while signaling its new chapter. The tagline, “a departure from the ordinary,” captures both the break from convention and the elevated living experience. Supporting lines like “live with lift” thread aviation-inspired language throughout the campaign without tipping into kitsch.

Drawing on vintage aviation posters as inspiration, the visual identity balances heritage with modernity. Typography, color, and photography direction feel elevated and confident, with enough warmth to resonate with a residential audience. The system scales across digital, print, signage, and environmental applications.

Take flight

Neoscape produced a launch film that captures the spirit of Aviator House before the first residents arrived. The film weaves the building’s aviation heritage through a modern residential narrative, moving through reimagined amenity spaces, light-filled residences, and the Dupont Circle streetscape. It gave the leasing team a cinematic anchor for pre-leasing conversations and set the brand’s tone from day one.

Watch the film

Bringing it to life before move-in

Photorealistic renderings showcase reimagined amenity spaces, residences, and the building’s street-level presence. Our team crafted images to convey the aviation-inspired design language, the natural light from floor-to-ceiling windows, and the lush landscaping Aviator House offers, giving prospective residents a vivid preview of the living experience while construction was still underway.

A brand built
to lease

The website became the primary expression of the brand, designed in collaboration with Bozzuto, NREA’s leasing and property management partner. Leading with lifestyle and letting the renderings and messaging do the heavy lifting, the site supports the lease-up with intuitive navigation across floor plans, amenities, and neighborhood context. Brochures, stationery, floor plans, and signage round out a cohesive system that reinforces the same story, tone, and visual language at every touchpoint.

The result? A brand as distinctive as the building itself. Sophisticated but not stiff. Rooted in a real story, built for a new chapter.

Visit the website

Naming, Brand Strategy & Identity, Positioning and Messaging, Print Brochure, Stationery Package, Floor Plans, Film, Renderings, Website, Signage

  • National Real Estate Advisors

See other success stories

multi device website presentation featuring desktop monitor laptop tablet and smartphone with cohesive corporate web design

Carr Properties Corporate Website

Institutional Explore project

+38% year-over-year increase in website traffic

The Stacks, a D.C. Destination

Residential Explore project

2025 NAIOP “Best of the Best - Building"

Neoscape corporate logo favicon
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.