Like walking into a SoWa art gallery, the marketing campaign for 88W has a curated focus on design, craft, and quality. True urban living in Boston’s South End — everything from the neighborhood’s authentic historic roots to the building’s location off the beaten path.
An old industrial working part of the neighborhood comes to life with a stylized, atmospheric vibrancy.
Clean and minimal, our newsprint “zine” is more like a print piece you’d take away from an art exhibit, filled with tips and insider info about the local art and design scene.
These hand-crafted vignettes give us all the feels. Simple, modern, and designed–but not too precious.
From cheese shops to dog walks and everything in between, it’s an authentic, design-driven urban lifestyle.
Clean and simple with a little light industrial reference. The perfect mix.
Strategy, Branding, Positioning, Messaging, Identity, Brochure, Website, Renderings, Film, Photography, Environmental Graphics
