Project
88 Wareham

Client
Cresset

Location
Boston, MA

Services
Strategy, Branding, Positioning, Messaging, Identity, Brochure, Website, Renderings, Film, Photography, Environmental Graphics

88 Wareham

Crafted Minimalism

Like walking into a SoWa art gallery, the marketing campaign for 88W has a curated focus on design, craft, and quality.  true urban living in Boston’s South End — everything from the neighborhood’s authentic historic roots to the building’s location off the beaten path.

Urban, Creative, Sophisticated

An old industrial working part of the neighborhood comes to life with a stylized, atmospheric vibrancy.

Scene in a Zine

Clean and minimal, our newsprint “zine” is more like a print piece you’d take away from an art exhibit, filled with tips and insider info about the local art and design scene.

cover and open spread
rubber stamp and mark
open spread of zine

Small-Batch Living

These hand-crafted vignettes give us all the feels. Simple, modern, and designed–but not too precious.

interior living and kitchen space
living space over looking boston

Where Neighborhood

Is the Amenity

From cheese shops to dog walks and everything in between, it’s an authentic, design-driven urban lifestyle.

woman walking dog in the city

Art Gallery
Aesthetic

Clean and simple with a little light industrial reference. The perfect mix.

View Website
Desktop screen cycle through gif

Team

Cresset
Advisors Living
Brian Heely Architects

Services

Strategy, Branding, Positioning, Messaging, Identity, Brochure, Website, Renderings, Film, Photography, Environmental Graphics

Website