109 North 6th Street is a 3,500 SF retail space in the heart of Williamsburg, a gritty artist community that also happens to double as a luxe retail district. To set the project apart in this crowded retail market, we launched a campaign to give the brand that distinct edge it needed. Williamsburg writes its own rules, after all.
We set the scene with moody portraits in a Vogue-like style to showcase the native beauty of the neighborhood: the coarse landscape of metal, concrete, and graffiti peppered with beautiful people.
The renderings were crafted to reflect the vitality and sophistication that is so uniquely Williamsburg.
The visual language in the oversized brochure is sophisticated and modern–but not abiding by any conventional technique–with the copy sliding off the pages completely in areas to reappear on opposing sides.
The 109 N 6th online experience maintains the sense of vitality and sophistication created in its counterpart print piece.
Branding, Positioning, Messaging, Visual Identity, Renderings, Brochure, Photography, Website
