Brick retail storefront with glass windows, mannequins, and pedestrians walking along the sidewalk

109 N 6th

A new angle on Brooklyn retail

109 North 6th Street is a 3,500 SF retail space in the heart of Williamsburg, a gritty artist community that also happens to double as a luxe retail district. To set the project apart in this crowded retail market, we launched a campaign to give the brand that distinct edge it needed. Williamsburg writes its own rules, after all.

The Neoscape team listened to our concerns, absorbed our perspective, and translated our vision into an amazing campaign for 109 North 6th.

Jill Elia Head of Asset Management, Meyer Bergman

Capturing untamed beauty

We set the scene with moody portraits in a Vogue-like style to showcase the native beauty of the neighborhood: the coarse landscape of metal, concrete, and graffiti peppered with beautiful people.

Young woman performing a cartwheel on a Williamsburg bridge, exuding energy and movement
Modern boutique layout at 109 N6, featuring curated fashion and warm lighting ambiance

A unique sense of taste

The renderings were crafted to reflect the vitality and sophistication that is so uniquely Williamsburg.

Always defy convention

The visual language in the oversized brochure is sophisticated and modern–but not abiding by any conventional technique–with the copy sliding off the pages completely in areas to reappear on opposing sides.

Animated real estate brochures for 109 N6, showcasing modern urban living branding
Solarized red-tone photo of three people walking across a bridge, embodying urban vibrancy

Freethinking attitude

The 109 N 6th online experience maintains the sense of vitality and sophistication created in its counterpart print piece.

Website mockup for 109 N6 displayed on a sleek black desktop monitor, showing navigation menu
Collage of images showcasing the branding elements and neighborhood of 109 N6 real estate

Branding, Positioning, Messaging, Visual Identity, Renderings, Brochure, Photography, Website

  • Meyer Bergman
  • KPA
  • Good Space
  • Graphic Design USA Award Winner – Brochure
  • Indigo Design Award Winner – Branding

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