Neoscape
throughout the years
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1995
The start of something big
Neoscape started as an idea between friends. Architects by training, Rob, Rod, and Nils saw an opportunity to carve out a niche in 3D rendering before most people even knew what that was. Their first paid gig? A brochure. Proof that adaptability and creativity were in our DNA from day one.
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1996
Rendering the road ahead
In year two, we laid the groundwork. Literally. Early projects focused on roadway expansions and infrastructure improvements, including digitally hand-painted renderings of sound walls and transit paths. These technically demanding visuals helped secure community approvals and set the tone for our reputation as trusted storytellers for the built environment.
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1997
Getting complex with context
The industry started demanding more detail, accuracy, and realism, so we leveled up. We delivered renderings with greater complexity and architectural fidelity, including a project for Boston College that pushed us to capture a large, intricate site in full context. It stretched our capabilities and set the precedent for our signature immersive approach.
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1998
Interiors, aerials, and entryways
With each new commission, we expanded our toolkit and our range. We started rendering more spaces—floor plans, aerials, interiors—and a standout simulated entryway for Elkus Manfredi that pushed us to think cinematically, even in still form.
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1999
No Y2K panic here
While the world braced for the digital unknown, we embraced it. 1999 marked a shift toward larger, international projects, like a highly detailed set of renderings for the Kuwait National Petroleum Company. We pushed the limits of our tech and started expanding our reach. It was the start of a bigger vision, both creatively and geographically.
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2000
Five years strong
The start of the new millennium brought celebration and acceleration. By 2000, our team was growing—and so was our reach. We delivered a record number of renderings, including a striking visual for Arrowstreet, all while refining our signature blend of painterly detail and technical accuracy. One standout: a series of large-scale visuals for New York City’s 2012 Olympic bid, where we imagined major venues on the site that would later become Hudson Yards. Our DNA was set: curious, adaptable, and endlessly creative.
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2001
A new light on visualization
In 2001, we began experimenting with light and tone as storytelling tools. From sun-drenched afternoons to moody nighttime scenes, our images carried more emotional weight. Projects like Battery Wharf Hotel and the New England Aquarium are early examples of our cinematic evolution.
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2002
Expanding our borders
By 2002, our work spanned a broader spectrum: mixed-use developments, cultural institutions, higher education, and retail environments. We rendered for clients like the MBTA, Princeton, and Harvard Art Museums, refining how we visualized not just buildings but the ecosystems around them.
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2003
A change in season
We weren’t just capturing buildings anymore—we were capturing moments in time. With improved tech and more creative freedom, our renderings started to reflect seasonal detail and environmental mood. Projects for Rockefeller Group and Vornado felt less like documentation and more like fully built worlds. We also took on our biggest project to date: the Central Artery Surface Restoration Project, a major milestone for both Boston and Neoscape. Visualizing the transformation of the city’s core pushed our team, our tools, and our storytelling further than ever before. And in the middle of it all, we welcomed a new face—Rodrigo Lopez, who joined as a 3D artist and would later become our Chief Creative Officer.
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2004
Boston roots, big ambitions
As the Red Sox broke their curse, we had a streak of our own. In 2004, we delivered some of our most refined commercial and residential work yet, including high-polish renderings for clients like KlingStubbins and GTech. Our images had more realism, more precision, and more life. That same year, founder Rob MacLeod was featured in the Boston Business Journal, speaking on the future of technology and creativity.
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2005
A decade of detail
A decade in, and the vision was only getting sharper. We took realism to the next level: modeling custom furniture, dialing in materials, and fine-tuning finishes. Projects like Loft 5 Living, SOM, and The Plaza Hotel showed how far our craft had come—and where it was headed. We also welcomed future partner Ryan Cohen to the team, and celebrated 10 years the best way we knew how: looking back with pride and forward with ambition.
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2006
New tools, new territory
By 2006, the work was expanding—and so were we. We officially added a film department, opening the door to new formats, new clients, and new kinds of storytelling. From restaurants and museums to hotels and residential towers, we worked across a wider range of projects. Partners like Blackstone, the Smithsonian, Lennar Homes, and Palladian Development pushed us to innovate faster and render smarter.
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2007
Design fit for a Bond villain
We didn’t have the rights to 007, but we rendered like we did. In 2007, our renderings went sleek, moody, and cinematic. Glass towers, penthouses, dramatic skylines—clients like Boston Properties, SJP Properties, and Related Companies brought us into the world of high-end urban development, and we met the moment with polish and precision.
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2008
Resilience in a downturn
The Great Recession hit hard, but Neoscape adapted. In a turbulent year for real estate, we pivoted and kept creating. Partnerships with Zaha Hadid, Studio Libeskind, The Fallon Company, and Hines proved that even in uncertain times, the right story—and the right visuals—could keep momentum going.
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2009
Beyond buildings
With markets shifting, we followed the work into new sectors: automotive, airports, university master plans. Clients like KPF, HOK, Perkins&Will, Oxford Properties, and Publicis Groupe gave us room to explore, and we ran with it. This creative elasticity helped lay the groundwork for our eventual evolution into a full-service agency.
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2010
Refinements and reflections
In 2010, we continued to push the limits of our craft, refining our materials and lighting techniques to produce crystal-clear glass towers, intricate metal facades, and finely tuned reflections. Our work for clients like Related Companies, KPF, and Moshe Safdie Architects proved that we weren’t just keeping up with the industry—we were leading the charge.
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2011
The art of the unexpected
Our work went global in 2011, and our visual style followed suit. From Safdie Architects’ striking Sky Habitat in Singapore to conceptual AR mockups in a tongue-in-cheek holiday film, we began to blend innovation with play. New technology like augmented reality, motion studies, and interactive storytelling started to creep into our practice and push our creative boundaries.
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2012
A known name in archviz
By 2012, our team had grown to 55 people across two studios in Boston and New York. Our work with industry titans like Tishman Speyer, Extell, and Moshe Safdie earned Neoscape a reputation for more than just beautiful imagery. Renderings were evolving into branded visual stories, and Neoscape was known for delivering them with polish and personality.
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2013
A new view, a new vibe
In 2013, our Boston studio moved into a new space in the Seaport, a symbolic step for a company so deeply rooted in design. We celebrated with a teaser film (of course), and produced some of our most dynamic visuals to date for clients like Moinian Group and Stellar Management. It was a year defined by energy, movement, and mood.
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2014
The world stage
Global design took center stage in 2014. We rendered for the 2022 FIFA World Cup, helped visualize Jewel Changi Airport, and supported hospitality brands like Ritz-Carlton and Toll Brothers. The scale was larger. The stakes were higher. We proved we could handle both with vision and precision, just in time for our 20th anniversary.
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2015
Twenty years bold
Neoscape turned 20 in 2015, and it showed— in a good way! Two decades in, we expanded beyond visualization and became a fully integrated creative studio. With brand design now in-house, we built campaigns from the ground up. Work for MRP Realty, Rockpoint, and Jamestown showed the power of that shift and pointed the way forward.
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2016
New York state of design
We leaned into our NYC roots in 2016, producing some of our most iconic renderings for One Vanderbilt, Related Companies, and Shahrzad Khayami. With a bolder design language and more complex storytelling techniques, our projects bridged the gap between art and architecture. And the view from our new NYC office wasn’t bad, either.
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2017
A broader scope
In 2017, we went more international than ever. From the Dubai Mall to Montana’s Lone Mountain, we tackled projects unlike any we’d done before. Our relationship with Safdie Architects continued to flourish as our teams dove deeper into motion, interactivity, and immersive storytelling.
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2018
Heritage and high stakes
In 2018, we embraced a new level of complexity by taking on large-scale repositioning and redevelopment projects. For the historic American Stock Exchange building and the Museum Tower in Dallas, our work balanced a reverence for the past with a vision for the future. We used these high-stakes projects to blend architectural clarity with branded storytelling, a skill we sharpened this year by bringing brand strategy and digital marketing fully in-house.
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2019
New cities, new stories
2019 was a year of major expansion. We opened a studio in Chicago, and our client roster grew right alongside it. Brands like Safdie Architects, Behring Companies, Gensler, and Woods Bagot trusted us to bring their visions to life through brand systems, renderings, immersive media, and digital tools. We also formalized our copy department, adding language to the mix and rounding out our ability to tell fully integrated stories. More than ever, Neoscape was crafting entire experiences, not just images.
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2020
A quarter century of creativity
In a year when the world shifted, Neoscape celebrated a major milestone: our 25th anniversary. The pandemic prompted a moment of reflection and reinvention, as we embraced remote collaboration, expanded our global talent pipelines, and reasserted our belief in the power of visual storytelling. Working from home led to one of our most successful campaigns —The Republic for Lincoln Property Company, which united Neoscape team members across all disciplines through collaboration and creativity. New work with FXCollaborative, Autodesk, and Munoz + Albin kept us inspired and laid the groundwork for a new, hybrid model built for the future.
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2021
Staying connected
With hybrid work as the new normal, we formalized our approach to remote creativity and global recruiting. Our distributed team brought in fresh perspectives, new capabilities, and more agility. It was through this evolution that we kept our culture intact, ensuring that creativity, collaboration, and fun remained at the center.
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2022
Texas-sized storytelling
In 2022, we partnered with Texas Medical Center to launch the Helix Park vision campaign—a full-scale effort that included brand guidelines, pitch decks, digital content, and film. The work elevated their brand and cemented our role as a trusted strategic partner. We also kept up momentum in film, motion, and enterprise branding, and capped it off by moving our New York studio to Rockefeller Center.
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2023
Branded to perform
2023 was a landmark year. We reimagined the Empire State Building’s positioning across web, film, print, and VR. We launched a multichannel campaign for Allston Labworks from brand to buildout. Projects like Taconic’s 121 W 125th, BrightSign’s CEC, and Epic Games’ Unreal Fest pushed us across platforms and industries and solidified our role as a go-to partner for integrated creative campaigns.
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2024
The year of the brand
2024 was all about brand reinvention. We led a full-scale overhaul for Walpole Outdoors: ID system, ad campaigns, catalogs, messaging, and more. We helped Haworth go cinematic with animated content and worked with Hines to visualize the future of Tropicana Stadium. We led the strategy, brand ideation, and collateral for the launch of Oxford Properties’ multinational life science portfolio, Oxford Innovative Science. We delivered work across campaigns, platforms, and industries that blended strategy, storytelling, and results. Oh, and our Boston studio moved down Summer Street to Southie. New space, same creative energy.
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2025
30 years in the making
This year, we celebrate three decades of curiosity, accountability, support, and empathy. We’ve grown from three architects building digital renderings into a full-service creative agency with a coast-to-coast team and a global portfolio of brand storytelling. Our 30th anniversary is a milestone—but more than that, it’s a launchpad for what’s next. With a new Neoscape website and this very timeline, we’re honoring where we’ve been and recommitting to where we’re going.
30th Anniversary Film
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