As the demand for life science real estate continues to grow throughout the country, Neoscape is working with developers throughout the industry to understand their tenants’ needs and craft their stories.
Our team’s experience in traditional commercial real estate marketing has given us the knowledge and foundation to create highly-specialized campaigns that attract life science companies and talent to our clients’ properties.
With any real estate project, prospective tenants care about two things: what’s going on in the building and what’s happening around it. Life science companies are no different. What is different, is what these companies tend to prioritize within these focus areas.
Institutions, capital, & talent
– Proximity to educational, research, and health care institutions
– Access to NIH, venture capital, and corporate R&D funding
– Concentration of skilled graduate student and professional talent
Access, amenities, & housing
– Transit options: driving, public transportation, biking, walking, shuttle, etc.
– Proximity to local amenities: coffee shops, restaurants, bars, etc.
– Range of housing options: rental apartments, luxury condos, houses, etc.
Hyper-specialized building requirements
– High bay space
– State-of-the-art air handling systems
– Chemical waste disposal
– Specific use cases: vivariums, biomanufacturing, etc.
Cure | Deerfield
Hood Park | Catamount Management
Cure | Deerfield
Innolabs | King Street Properties
Cure | Deerfield
Innolabs | King Street Properties
INNOLABS
KING STREET PROPERTIES
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LOCATION
Long Island City, NY
SIZE
260K SF
CAMPAIGN INCLUDED
Brand strategy and identity, website, digital brochure, renderings, photography, film, virtual reality, marketing center, and digital marketing
Neoscape developed a comprehensive suite of collateral to position this lab building as an exciting destination for life science companies within an emerging market. Our team worked closely with well known life science real estate owner and developer, King Street Properties, to create the Innolabs brand, a state-of-the-art lab and office space in the heart of Court Square in Long Island City. Our ongoing digital marketing campaign serves as a thought leadership platform for Innolabs and the King Street team to highlight the many exciting growth opportunities for life science in New York City.
innolabslic.com
CURE AT 345 PARK AVENUE SOUTH
DEERFIELD
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LOCATION
New York, NY
SIZE
300K SF
CAMPAIGN INCLUDED
Brand Strategy and identity, website, digital and print brochures, event collateral, renderings, brand teaser and building film, and digital marketing.
Neoscape partnered with Deerfield, a leading healthcare investment firm, to position 345 Park Avenue South as Cure, a life science ecosystem embodying Deerfield’s corporate mission to advance healthcare® with the ultimate goal of curing disease. The building brings together companies from across healthcare and houses a range of lab space, traditional offices, amenities, and supportive resources, offering a level of connectivity unmatched by other NYC life science spaces.
cure.345pas.com
HOOD PARK
CATAMOUNT MANAGEMENT
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LOCATION
Charlestown, MA
SIZE
1.8M SF
CAMPAIGN INCLUDED
Renderings, film, and website
Neoscape worked closely with Catamount Management to produce a film and renderings for Hood Park and 10 Stack Street in Charlestown, MA. This master planned urban campus boasts best in class office and lab space, high-end retail and dining, and luxury residential opportunities. These facilities, along with modern amenities, give tenants maximum flexibility in their use of space while offering close proximity to world class universities, medical centers, and other life science companies across Boston and Cambridge.
hoodpark.com
INNOLABS
KING STREET PROPERTIES
LOCATION
Long Island City, NY
SIZE
260K SF
CAMPAIGN INCLUDED
innolabslic.com
Brand strategy and identity, website, digital brochure, renderings, photography, film, virtual reality, marketing center, and digital marketing
Neoscape developed a comprehensive suite of collateral to position this lab building as an exciting destination for life science companies within an emerging market. Our team worked closely with well known life science real estate owner and developer, King Street Properties, to create the Innolabs brand, a state-of-the-art lab and office space in the heart of Court Square in Long Island City. Our ongoing digital marketing campaign serves as a thought leadership platform for Innolabs and the King Street team to highlight the many exciting growth opportunities for life science in New York City.
______________
CURE AT 345 PARK AVENUE SOUTH
DEERFIELD
LOCATION
New York, NY
SIZE
300K SF
CAMPAIGN INCLUDED
cure.345pas.com
Brand Strategy and identity, website, digital and print brochures, event collateral, renderings, brand teaser and building film, and digital marketing.
Neoscape developed a comprehensive suite of collateral to position this lab building as an exciting destination for life science companies within an emerging market. Our team worked closely with well known life science real estate owner and developer, King Street Properties, to create the Innolabs brand, a state-of-the-art lab and office space in the heart of Court Square in Long Island City. Our ongoing digital marketing campaign serves as a thought leadership platform for Innolabs and the King Street team to highlight the many exciting growth opportunities for life science in New York City.
______________
HOOD PARK
CATAMOUNT MANAGEMENT
LOCATION
Charlestown, MA
SIZE
1.8M SF
CAMPAIGN INCLUDED
hoodpark.com
Renderings, film, and website
Neoscape worked closely with Catamount Management to produce a film and renderings for Hood Park and 10 Stack Street in Charlestown, MA. This master planned urban campus boasts best in class office and lab space, high-end retail and dining, and luxury residential opportunities. These facilities, along with modern amenities, give tenants maximum flexibility in their use of space while offering close proximity to world class universities, medical centers, and other life science companies across Boston and Cambridge.
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