How to Bring Your
Lab Project to Life

As the demand for life science real estate continues to grow throughout the country, Neoscape is working with developers throughout the industry to understand their tenants’ needs and craft their stories.

Our team’s experience in traditional commercial real estate marketing has given us the knowledge and foundation to create highly-specialized campaigns that attract life science companies and talent to our clients’ properties.

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The Current Life Science Landscape

12M SF NEW LAB

and office construction in key U.S. markets

Cushman & Wakefield, 2020

2.1M LIFE SCIENCE JOBS

across the U.S. in 2018

Bureau of Labor Statistics, 2018 / JLL, 2020

~$125B INVESTMENT

in pharmaceuticals and life sciences in 2018

Cushman & Wakefield, 2020

CHICAGO, AUSTIN, & BOULDER

emerging life science markets

NKF, 2020

Life Science Tenant Criteria

With any real estate project, prospective tenants care about two things: what’s going on in the building and what’s happening around it. Life science companies are no different. What is different, is what these companies tend to prioritize within these focus areas.

Institutions, capital, & talent

– Proximity to educational, research, and health care institutions

– Access to NIH, venture capital, and corporate R&D funding

– Concentration of skilled graduate student and professional talent

 

Access, amenities, & housing

– Transit options: driving, public transportation, biking, walking, shuttle, etc. 

– Proximity to local amenities: coffee shops, restaurants, bars, etc. 

– Range of housing options: rental apartments, luxury condos, houses, etc.

 

Hyper-specialized building requirements

– High bay space

– State-of-the-art air handling systems

– Chemical waste disposal

– Specific use cases: vivariums, biomanufacturing, etc.

Cure | Deerfield

Hood Park | Catamount Management

Cure | Deerfield

Innolabs | King Street Properties

Cure | Deerfield

Innolabs | King Street Properties

Select Clients

Select Clients

INNOLABS

KING STREET PROPERTIES

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LOCATION

Long Island City, NY

SIZE

260K SF

CAMPAIGN INCLUDED

Brand strategy and identity, website, digital brochure, renderings, photography, film, virtual reality, marketing center, and digital marketing

Neoscape developed a comprehensive suite of collateral to position this lab building as an exciting destination for life science companies within an emerging market. Our team worked closely with well known life science real estate owner and developer, King Street Properties, to create the Innolabs brand, a state-of-the-art lab and office space in the heart of Court Square in Long Island City. Our ongoing digital marketing campaign serves as a thought leadership platform for Innolabs and the King Street team to highlight the many exciting growth opportunities for life science in New York City.

innolabslic.com

CURE AT 345 PARK AVENUE SOUTH

DEERFIELD

______________

LOCATION

New York, NY

SIZE

300K SF

CAMPAIGN INCLUDED

Brand Strategy and identity, website, digital and print brochures, event collateral, renderings, brand teaser and building film, and digital marketing.

Neoscape partnered with Deerfield, a leading healthcare investment firm, to position 345 Park Avenue South as Cure, a life science ecosystem embodying Deerfield’s corporate mission to advance healthcare® with the ultimate goal of curing disease. The building brings together companies from across healthcare and houses a range of lab space, traditional offices, amenities, and supportive resources, offering a level of connectivity unmatched by other NYC life science spaces.

345parkavenuesouth.com

HOOD PARK

CATAMOUNT MANAGEMENT

______________

LOCATION

Charlestown, MA

SIZE

1.8M SF

CAMPAIGN INCLUDED

Renderings, film, and website

Neoscape worked closely with Catamount Management to produce a film and renderings for Hood Park and 10 Stack Street in Charlestown, MA. This master planned urban campus boasts best in class office and lab space, high-end retail and dining, and luxury residential opportunities. These facilities, along with modern amenities, give tenants maximum flexibility in their use of space while offering close proximity to world class universities, medical centers, and other life science companies across Boston and Cambridge.

hoodpark.com

INNOLABS

KING STREET PROPERTIES

LOCATION

Long Island City, NY

SIZE

260K SF

CAMPAIGN INCLUDED

innolabslic.com

Brand strategy and identity, website, digital brochure, renderings, photography, film, virtual reality, marketing center, and digital marketing

Neoscape developed a comprehensive suite of collateral to position this lab building as an exciting destination for life science companies within an emerging market. Our team worked closely with well known life science real estate owner and developer, King Street Properties, to create the Innolabs brand, a state-of-the-art lab and office space in the heart of Court Square in Long Island City. Our ongoing digital marketing campaign serves as a thought leadership platform for Innolabs and the King Street team to highlight the many exciting growth opportunities for life science in New York City.

______________

CURE AT 345 PARK AVENUE SOUTH

DEERFIELD

LOCATION

New York, NY

SIZE

300K SF

CAMPAIGN INCLUDED

345parkavenuesouth.com

Brand Strategy and identity, website, digital and print brochures, event collateral, renderings, brand teaser and building film, and digital marketing.

Neoscape developed a comprehensive suite of collateral to position this lab building as an exciting destination for life science companies within an emerging market. Our team worked closely with well known life science real estate owner and developer, King Street Properties, to create the Innolabs brand, a state-of-the-art lab and office space in the heart of Court Square in Long Island City. Our ongoing digital marketing campaign serves as a thought leadership platform for Innolabs and the King Street team to highlight the many exciting growth opportunities for life science in New York City.

______________

HOOD PARK

CATAMOUNT MANAGEMENT

LOCATION

Charlestown, MA

SIZE

1.8M SF

CAMPAIGN INCLUDED

hoodpark.com

Renderings, film, and website

Neoscape worked closely with Catamount Management to produce a film and renderings for Hood Park and 10 Stack Street in Charlestown, MA. This master planned urban campus boasts best in class office and lab space, high-end retail and dining, and luxury residential opportunities. These facilities, along with modern amenities, give tenants maximum flexibility in their use of space while offering close proximity to world class universities, medical centers, and other life science companies across Boston and Cambridge.

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