Digital Strategies to
Meet Your Goals

Neoscape offers full-service digital marketing solutions for businesses across the country and internationally. Our team crafts unique, results-driven digital outreach strategies for each client. Whether you want to convert leads into customers, need to invigorate your community engagement strategy, or anything in between, we can design and manage a campaign that meets your needs.

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Search Engine Optimization (SEO) is the ongoing process of improving your digital presence so your site is among the top results when your customers search for information. Over 200 factors influence a site’s rankings, including both onsite factors like copy and code as well as offsite factors like links and citations. Our team of SEO experts has deep industry and technical knowledge we can leverage to ensure you can be found when it matters most.

Pay-Per-Click (PPC) advertising uses search engine data to pinpoint your target audience – the people who are likely to become customers. Then, you place digital ads in the search results and on webpages that will appear only to the audience you select. This saves you ad spend and increases the likelihood that the people who see your ad will become customers. Our PPC specialists can laser-target your campaigns so you don’t waste ad dollars.

Maintaining an active social presence is becoming more and more essential to all industries. Beyond regular posts, social advertising involves buying ad space on platforms like Facebook, Instagram, Twitter, and/or LinkedIn. Better yet, our social media marketing team uses data from these platforms to zero in on your target audience so your ad only shows to people who have a high likelihood of becoming your customers.

Send personalized messages directly into the inboxes of past, current, and future clients through carefully designed email campaigns. Our email marketing experts develop, test, and track your campaigns, allowing you to grow your list, increase conversions, and get you a higher return on investment. Plus, email automation can increase your reach and the effectiveness of your campaigns, while reducing costs and time.

Select Clients

Select Clients

COMMERCIAL REAL ESTATE

ZERO IRVING

SEO, Social, Email

20K+

social media

reach per week

24%

avg. email open

rate (vs 10%

industry average)

47.9%

increase in website

visibility

STRATEGY

Zero Irving is more than a building, it’s an ecosystem ideally engineered to foster growth, flexibility, productivity, and the evolution of new ideas. A building this unique called for a unique marketing strategy designed to drive leases of the commercial space while also driving interest in community programming. In addition to creating the brand and marketing assets, Neoscape implemented a comprehensive SEO strategy on the new website, created and managed an ongoing email newsletter campaign, and established a social media presence for the project on Facebook, Instagram, and LinkedIn.

PROPTECH

International

SQUARE SEVEN

SEO, PPC, Social

+6k

social followers

per month

500%

increase in

site traffic

+4K

PPC conversions

per month

STRATEGY

Square Seven is an international proptech company that has created a global marketplace connecting international property buyers to a worldwide pool of developers. Working closely with ownership, Neoscape developed a comprehensive digital strategy to promote this startup through its initial launch and provides ongoing strategic campaign management across social media, pay-per-click advertising, and the website through SEO.

LIFE SCIENCES

New York

INNOLABS

SEO, Social

14K+

reach per

week

$0.40

cost per

engagement

+32.5%

increase in

site visibility

STRATEGY

Neoscape worked with the largest private owner/operator of life science real estate in Greater Boston to design and deploy a new brand and marketing strategy for an upcoming life sciences building which marked the company’s first expansion into the New York City market. Our team developed a cross-channel digital marketing strategy, which includes ongoing SEO and social media marketing to reach a core audience of life sciences decision-makers.

MIXED-USE REAL ESTATE

Massachusetts

NORTHLAND NEEDHAM STREET

SEO

5.8%

increase in site

visibility month

over month

32.1%

increase in

traffic

1

major mixed-use

project approved

for development

STRATEGY

When Northland began the approvals process for a large mixed-use development on a parcel of land in Newton, MA, Neoscape was brought in to create collateral, including a new website and accompanying SEO services. The SEO campaign has proven successful, with the site seeing gains month over month. This allowed Northland to control the narrative about the development and provide accurate information to the community during the crucial approvals process. In the end, the development was approved, and plans for construction are underway.

LEGAL

National

PIERCE BAINBRIDGE

Social, PPC

95%

increase in

site traffic

365

qualified leads

in 2.5 weeks

$2.66

average CPC

(vs. $6.75

industry avg.)

STRATEGY

Our task in branding Pierce Bainbridge, a national litigation law firm, was to take the disparate elements of the existing vision for the firm and create a cohesive look and feel. In support of this effort, we launched an aggressive pay-per-click campaign targeting competitors’ geographies. We also worked with various internal teams on social media campaigns, one of which helped the firm locate and sign up class members to file a class-action lawsuit against several multi-billion dollar airplane manufacturers. The case received publicity in major news outlets.

Full Case Study Here

COMMERCIAL REAL ESTATE

ZERO IRVING

SEO, Social, Email

20K+

social media reach per week

24%

avg. email open rate (vs 10% industry average)

47.9%

increase in website visibility

STRATEGY

Zero Irving is more than a building, it’s an ecosystem ideally engineered to foster growth, flexibility, productivity, and the evolution of new ideas. A building this unique called for a unique marketing strategy designed to drive leases of the commercial space while also driving interest in community programming. In addition to creating the brand and marketing assets, Neoscape implemented a comprehensive SEO strategy on the new website, created and managed an ongoing email newsletter campaign, and established a social media presence for the project on Facebook, Instagram, and LinkedIn.

PROPTECH

International

SQUARE SEVEN

SEO, PPC, Social

+6k

social followers per month

500%

increase in site traffic

+4K

PPC conversions per month

STRATEGY

Square Seven is an international proptech company that has created a global marketplace connecting international property buyers to a worldwide pool of developers. Working closely with ownership, Neoscape developed a comprehensive digital strategy to promote this startup through its initial launch and provides ongoing strategic campaign management across social media, pay-per-click advertising, and the website through SEO.

LIFE SCIENCES

New York

INNOLABS

SEO, Social

14K+

reach per week

$0.40

cost per engagement

+32.5%

increase in site visibility

STRATEGY

Neoscape worked with the largest private owner/operator of life science real estate in Greater Boston to design and deploy a new brand and marketing strategy for an upcoming life sciences building which marked the company’s first expansion into the New York City market. Our team developed a cross-channel digital marketing strategy, which includes ongoing SEO and social media marketing to reach a core audience of life sciences decision-makers.

MIXED-USE REAL ESTATE

Massachusetts

NORTHLAND NEEDHAM STREET

SEO

5.8%

increase in site visibility month over month

32.1%

increase in traffic

1

major mixed-use project approved for development

STRATEGY

When Northland began the approvals process for a large mixed-use development on a parcel of land in Newton, MA, Neoscape was brought in to create collateral, including a new website and accompanying SEO services. The SEO campaign has proven successful, with the site seeing gains month over month. This allowed Northland to control the narrative about the development and provide accurate information to the community during the crucial approvals process. In the end, the development was approved, and plans for construction are underway.

LEGAL

National

PIERCE BAINBRIDGE

Social, PPC

95%

increase in site traffic

365

qualified leads in 2.5 weeks

$2.66

average CPC (vs. $6.75 industry avg.)

STRATEGY

Our task in branding Pierce Bainbridge, a national litigation law firm, was to take the disparate elements of the existing vision for the firm and create a cohesive look and feel. In support of this effort, we launched an aggressive pay-per-click campaign targeting competitors’ geographies. We also worked with various internal teams on social media campaigns, one of which helped the firm locate and sign up class members to file a class-action lawsuit against several multi-billion dollar airplane manufacturers. The case received publicity in major news outlets.

Full Case Study Here

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