Project
Pierce Bainbridge

Client
Pierce Bainbridge

Location
Boston, Cleveland, Los Angeles, New York, Washington, D.C.

Services
Branding, PPC, Social Media, Film

PIERCE BAINBRIDGE

Marketing the
Litigation Force

Pierce, Bainbridge, Beck, Price & Hecht is a law firm 70+ attorneys strong – and growing quickly – with a focus on litigation. But unlike most firms, they embrace new tech and help develop it. They eschew committees and hierarchies in favor of lean teams of experts who strategize and execute with brutal efficiency, which keeps costs down and fees reasonable. They are driven, committed, and merciless.

This isn’t Boston Legal. This is The Wire in a courtroom. The challenge brought to Neoscape was to design a brand and digital marketing presence that would fully display and amplify their vision.

Branding the Law Firm
for the Digital Age

Our task in branding Pierce Bainbridge was not to develop the personality or brand voice of the firm. Instead, our objective was to take the disparate elements of the existing vision for the firm and create a cohesive look and feel. After speaking with the attorneys and teasing out the reasoning behind the firm’s foundation and existing messaging, our team identified several distinct themes at play. Precision. Aggression. Vision. The final brand captured these themes, refined them, and gave shape to all subsequent campaigns.

A Visual Manifesto

The perfect way to announce the bold new brand was with a film – a short piece built to last on the website, but which also could be leveraged across social media channels and used as a video ad as well. The concept was simple – animated text in bold colors. Energetic, but authoritative. Strong. Impossible to ignore.

We workshopped several themes and ideas with the firm, and Pierce Bainbridge provided the main phrasing for the script, which was intended to be a manifesto for the law firm. Something evergreen, inspiring… intimidating. It conveys who the firm is, what they do, and why they do it so much better than the competition. All that in under a minute.

Watch the Film

Take-No-Prisoners
Pay-Per-Click

In support of the firm’s commitment to disrupting the legal industry and confronting competitors, Neoscape developed and launched an aggressive competitor campaign via pay-per-click advertising. We targeted most of the U.S.* for this campaign and zeroed in on not just clients and potential clients, but competitor attorneys as well.

We drove over 1,900 new visitors to our client’s site every month and ensured that the firm name appeared before over 76,000 pairs of eyes on a monthly basis. With an average cost-per-click of $2.66, our campaign beat the industry average by over $4.00.

95%

increase in
Monthly Traffic

$2.66

cost-per-click
($6.75 industry average)

+76k

unique page views
per month

1,900

new visitors
every month

Take-No-Prisoners
Pay-Per-Click

In support of the firm’s commitment to disrupting the legal industry and confronting competitors, Neoscape developed and launched an aggressive competitor campaign via pay-per-click advertising. We targeted most of the U.S.* for this campaign and zeroed in on not just clients and potential clients, but competitor attorneys as well.

We drove over 1,900 new visitors to our client’s site every month and ensured that the firm name appeared before over 76,000 pairs of eyes on a monthly basis. With an average cost-per-click of $2.66, our campaign beat the industry average by over $4.00.

369

qualified leads
in 2.5 weeks

395k

impressions

$.20

average cost
per click

Team

Pierce Bainbridge

Services

Branding, PPC, Social Media, Film