Bulfinch Crossing


National Real Estate Advisors
The HYM Investment Group, LLC


Boston, MA


Branding, Positioning, Naming, Messaging, Visual Identity, Renderings, Film, VR, Brochure, Website, Event Activation

Bulfinch Crossing

Flipping History
on Its Head

Bulfinch Crossing is a bold rethinking of 4.8 acres, which will result in three iconic towers and a new neighborhood in the heart of an old city. We used our full arsenal of services to create a brand identity and campaign to help the city of Boston understand the project by connecting the site’s past to its inspired future.

The work that Neoscape has done has been outstanding. They’ve really made the project come alive and help us tell the story in a compelling way.

– Tom O’Brien, Founding Partner, The HYM Investment Group

A Bold Vision,
200 Years in the Making

Looking deeply into the history of Boston, we found that the site’s original architect, Charles Bulfinch, provided the authenticity and inspiration needed to create the context for our placemaking narrative. He had a bold vision for Boston that beautifully balanced design, democratic ideals, and civic progress. Bulfinch became the natural starting place and the final answer for the brand.
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Google Tracking

You want bustle on that?

National and HYM asked us to create an identity that is relevant on a civic level, inspired by the local fabric and imbued with history. The new area will be beautiful and vibrant, filled with people and activity, and will embrace the energy and bustle of the old Haymarket Square.

One Site, So Many Stories

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National Real Estate Advisors
The HYM Investment Group, LLC
Pelli Clarke Pelli Architects


Positioning, Strategy, Naming, Brand Identity, Print, 3D Visualization, Virtual Reality, Film, Website, Event Activation




Graphic Design USA Award Winner – Website