One Hudson Yards

Extell Development Company | New York, NY

Positioning campaign for one of New York City’s new iconic towers along the Hudson

3D IllustrationBranding & DesignWeb & Interactive

The Process

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LOGO STUDIES

Inspiration for the visual identity came from the angles and curves of the facade design.

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IMAGE FINISH

What separates good CG from the rest is mood and atmosphere, added in the final stages of the process. Our finishing work for this hero 3D illustration was featured in Advanced Photoshop magazine.

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INNOVATIVE INTERACTION

The iPad app brings the building to life and offers the ability to experience the dramatic 360 degree views from this new tower.

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