Virtual Showroom

Haworth | Holland, MI

Designing virtual sets to showcase product lines – from individual furniture pieces to entire floor systems

3D Illustration

The Process

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ASSETS

Where it always begins – taking inventory of assets. The raw ingredients of image-making. With Haworth we had to port catalogs of model assets into our pipeline focusing on maximum detail and efficiency.

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EXPLORATION

Through virtual immersion we learn what makes each product and environment unique – an essential step in crafting visuals and setting goals for a single illustration or an entire suite.

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PHOTO FINISH

For this project it was all about photorealism, which in turn is all about the details. You don’t want the audience distracted by things that just don’t look right.

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