DURHAM ID

Longfellow Real Estate Partners | Durham, NC

A master plan launch with facts, figures, and features — but no imagery.

Branding & DesignWeb & Interactive

The Process

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DURHAM VIBE

To develop a compelling brand platform, we set out to create a mood that captures–and complements–the unique spirit of Durham.

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VISUAL LANGUAGE

The DurhamID graphic system was created in a style that was bold, edgy and quirky—quintessential “Durham.” And with the versatility to be adapted into a website, a digital app, print collateral, a marketing center or environmental graphics.

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MESSAGING MATTERS

With very little content and project data and essentially no visual resources to inform the project, we decided to focus less on the visuals and to use messaging to identify the project.

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